# 2023 Ford BRONCO Badlands

- Price (advertised): $39,886
- Market price: $43,049
- Deal: Great deal, score 75/100, rank 8 of 76
- Condition: Used
- Mileage: 35,901 mi
- Model year: 2023
- Color: Red
- Drivetrain: 4WD
- VIN: 1FMEE5DP9PLB35915
- Photos: 30
- Dealer: grandhyundaicanton.com, CANTON, GA
- Market: Atlanta
- Data as of: 2026-11-13

## Why it ranks where it does

- Advertised at $39,886, $3,163 (7.3%) under its market price of $43,049.
- Market price is what a 2023 Ford BRONCO with 35,901 miles is advertised for around Atlanta.
- 35,901 miles is below the 36,000 typical for its age.
- Ranked 8 of 76 comparable 2023 Ford BRONCO in Atlanta, score 75 out of 100.

Price is the dealer's advertised price, before tax, title and registration. Confirm price and availability with the dealer.

## Safety and recalls

- Frontal crash: 4 of 5
- Rollover: 3 of 5
- Recall campaigns issued for this model year: 18 (includes a do-not-drive advisory)
- Owner complaints filed with NHTSA for this model year: 236
- A recall campaign covers the model year, not this one car. Check this car's VIN: https://www.nhtsa.gov/recalls?vin=1FMEE5DP9PLB35915

## Specs

- Engine: 2.7L 6-Cylinder V-Shaped
- Transmission: 10-Speed Automatic
- Fuel: gas
- Stock number: PLB35915
- First listed: 2026-10-06

## Itemized price

- Advertised price: $39,886
- Dealer document fee: $1,298
- Price history: 2026-10-06 $45,692, 2026-10-08 $45,594, 2026-10-21 $43,516, 2026-10-28 $42,531, 2026-11-03 $40,807, 2026-11-08 $39,886

## Real alternatives nearby

- Costs less: [2025 Ford Bronco](https://carfinity.ai/car/2025-ford-bronco-7e07fa5c70ba/) at $36,746, 5,657 mi, mallofgamazda.com
- Costs less: [2025 Ford Bronco Base](https://carfinity.ai/car/2025-ford-bronco-base-7f51edcea069/) at $38,538, 7,156 mi, Lithia Springs Ford
- Costs less: [2023 Ford Bronco Badlands](https://carfinity.ai/car/2023-ford-bronco-badlands-530c2bc60ef0/) at $38,000, 36,547 mi, Subaru of Gwinnett
- A step up: [2026 Ford Bronco](https://carfinity.ai/car/2026-ford-bronco-858654383535/) at $43,837, 150 mi, mallofgamazda.com
- A step up: [2024 Ford Bronco Outer Banks](https://carfinity.ai/car/2024-ford-bronco-outer-banks-91ee793ad48d/) at $40,699, 7,455 mi, Covington Ford
- A step up: [2022 Ford Bronco Wildtrak](https://carfinity.ai/car/2022-ford-bronco-wildtrak-d3a71123ba9a/) at $41,261, 31,550 mi, Hyundai of Kennesaw

- Page: https://carfinity.ai/car/2023-ford-bronco-badlands-d52bfc1aff2c/
- See it on the dealer's site: https://carfinity.ai/go/d52bfc1aff2c
- More like it: https://carfinity.ai/used/ford-bronco/atlanta-ga/