# 2023 Ford Bronco Wildtrak

- Price (advertised): $40,399
- Market price: $35,930
- Deal: Above market, score 12/100, rank 74 of 76
- Condition: Certified
- Mileage: 95,841 mi
- Model year: 2023
- Color: Oxford White
- VIN: 1FMEE5DP5PLB14060
- Photos: 30
- Dealer: Hardy Family Ford, Dallas, GA
- Dealer phone: (770) 445-8891
- Market: Atlanta
- Data as of: 2026-11-13

## Why it ranks where it does

- Advertised at $40,399, $4,469 over its market price of $35,930.
- Market price is what a 2023 Ford Bronco with 95,841 miles is advertised for around Atlanta.
- 95,841 miles is above the 36,000 typical for its age.
- Ranked 74 of 76 comparable 2023 Ford Bronco in Atlanta, score 12 out of 100.

Price is the dealer's advertised price, before tax, title and registration. Confirm price and availability with the dealer.

## Safety and recalls

- Frontal crash: 4 of 5
- Rollover: 3 of 5
- Recall campaigns issued for this model year: 18 (includes a do-not-drive advisory)
- Owner complaints filed with NHTSA for this model year: 236
- A recall campaign covers the model year, not this one car. Check this car's VIN: https://www.nhtsa.gov/recalls?vin=1FMEE5DP5PLB14060

## Specs

- Engine: 2.7L 6-Cylinder V-Shaped
- Transmission: 10-Speed Automatic
- Fuel: gas
- Stock number: 169209A
- First listed: 2026-10-08

## Itemized price

- Price history: 2026-10-10 $41,953, 2026-10-17 $39,800

## Real alternatives nearby

- Costs less: [2025 Ford Bronco](https://carfinity.ai/car/2025-ford-bronco-7e07fa5c70ba/) at $36,746, 5,657 mi, mallofgamazda.com
- Costs less: [2025 Ford Bronco Base](https://carfinity.ai/car/2025-ford-bronco-base-7f51edcea069/) at $38,538, 7,156 mi, Lithia Springs Ford
- Costs less: [2023 Ford Bronco Badlands](https://carfinity.ai/car/2023-ford-bronco-badlands-530c2bc60ef0/) at $38,000, 36,547 mi, Subaru of Gwinnett
- A step up: [2026 Ford Bronco](https://carfinity.ai/car/2026-ford-bronco-858654383535/) at $43,837, 150 mi, mallofgamazda.com
- A step up: [2022 Ford Bronco Wildtrak](https://carfinity.ai/car/2022-ford-bronco-wildtrak-d3a71123ba9a/) at $41,261, 31,550 mi, Hyundai of Kennesaw
- A step up: [2023 Ford Bronco](https://carfinity.ai/car/2023-ford-bronco-51f8a22413b4/) at $42,664, 12,194 mi, ALM Nissan Newnan

- Page: https://carfinity.ai/car/2023-ford-bronco-wildtrak-ca19d820116c/
- See it on the dealer's site: https://carfinity.ai/go/ca19d820116c
- More like it: https://carfinity.ai/used/ford-bronco/atlanta-ga/