# 2026 Toyota RAV4 XSE

- Price (advertised): $51,944
- Market price: $52,250
- Deal: Fair price, score 52/100, rank 217 of 627
- Condition: New
- Model year: 2026
- Color: Midnight Black Metallic
- Drivetrain: AWD
- MSRP: $50,846
- VIN: JTM7ERAV0TJ038695
- Photos: 20
- Dealer: Nalley Toyota of Roswell, Roswell, GA
- Dealer phone: (770) 763-7398
- Market: Atlanta
- Data as of: 2026-11-13

## Why it ranks where it does

- Advertised at $51,944, $306 (0.6%) under its market price of $52,250.
- Market price is its MSRP of $50,846 times what new Toyota RAV4 are typically advertised for against MSRP in Atlanta.
- Ranked 217 of 627 comparable 2026 Toyota RAV4 in Atlanta, score 52 out of 100.

Price is the dealer's advertised price, before tax, title and registration. Confirm price and availability with the dealer.

## Safety and recalls

- Recall campaigns issued for this model year: 1
- Owner complaints filed with NHTSA for this model year: 36
- A recall campaign covers the model year, not this one car. Check this car's VIN: https://www.nhtsa.gov/recalls?vin=JTM7ERAV0TJ038695

## Specs

- Engine: 2.5L 4-Cylinder
- Transmission: Variable
- Fuel: phev
- Stock number: NTRTJ038695
- First listed: 2026-10-06

## Itemized price

- Total SRP: $50,846
- Dealer Service Charge + Title Service Fe: $1,098
- Sale Price: $51,944

## Window sticker

- TOYOGUARD Platinum: $699
- All Weather Floor Mats with All Weather Cargo Mat: $499
- Illuminated Front Emblem: $399
- Phone Cable Charge Package: $79

## Real alternatives nearby

- Costs less: [2026 Toyota RAV4 Limited](https://carfinity.ai/car/2026-toyota-rav4-limited-e84cb6cf9703/) at $44,271, Nalley Toyota Stonecrest
- Costs less: [2026 Toyota RAV4 SE](https://carfinity.ai/car/2026-toyota-rav4-se-420cbe51cf02/) at $43,714, 10 mi, toyotaofnewnan.com
- Costs less: [2026 Toyota RAV4 XSE](https://carfinity.ai/car/2026-toyota-rav4-xse-0dc2e540ddc9/) at $49,216, 10 mi, toyotaofnewnan.com
- A step up: [2026 Toyota RAV4 GR SPORT](https://carfinity.ai/car/2026-toyota-rav4-gr-sport-43034c1943df/) at $52,994, jimellistoyota.com
- A step up: [2026 Toyota RAV4 GR SPORT](https://carfinity.ai/car/2026-toyota-rav4-gr-sport-a53949564eae/) at $52,865, Nalley Toyota Stonecrest
- A step up: [2026 Toyota RAV4 XSE](https://carfinity.ai/car/2026-toyota-rav4-xse-d18d2338ea35/) at $52,919, Nalley Toyota of Roswell

- Page: https://carfinity.ai/car/2026-toyota-rav4-xse-fdba3df4f8f2/
- See it on the dealer's site: https://carfinity.ai/go/fdba3df4f8f2
- More like it: https://carfinity.ai/new/toyota-rav4/atlanta-ga/