2026 Hyundai TUCSON SE FWDNew · Atlantis Blue$28,845est. $381/mo$3,037 under market (9.5%)BelowMarket $31,882AboveMSRP $31,805
Only 1 photoKennesaw, GA
Est. out the door $30,864See this car
Est. out the door $30,864See this car
Ranked against the Atlanta market
Best deals: new SUVs under $40,000
2027 Honda CR-V Hybrid SportNew · FWD · Solar Silver$35,335est. $467/mo$3,246 under market (8.4%)BelowMarket $38,581AboveMSRP $37,580
Only 1 photoWoodstock, GA
Est. out the door $37,808See this car
Est. out the door $37,808See this car
2027 Honda CR-V Hybrid SportNew · FWD · Solar Silver$35,335est. $467/mo$3,246 under market (8.4%)BelowMarket $38,581AboveMSRP $37,580
Only 1 photoWoodstock, GA
Est. out the door $37,808See this car
Est. out the door $37,808See this car
2027 Honda CR-V EX-L AWDNew · Meteorite Gray Metallic$37,479est. $495/mo$2,405 under market (6%)BelowMarket $39,884AboveMSRP $38,850
Only 1 photoStonecrest, GA
Est. out the door $40,103See this car
Est. out the door $40,103See this car
2026 Toyota RAV4 XLE PremiumNew · FWD · Ice Cap$39,350est. $520/mo$2,456 under market (5.9%)BelowMarket $41,806AboveMSRP $40,682
Only 1 photoLithonia, GA
Est. out the door $42,105See this car
Est. out the door $42,105See this car
2026 Nissan Rogue Plug-In Hybrid SLNew · AWD · Cosmic Black$38,769est. $513/mo$2,132 under market (5.2%)BelowMarket $40,901AboveMSRP $48,485
Only 1 photoCumming, GA
Est. out the door $41,483See this car
Est. out the door $41,483See this car
2026 Nissan Rogue Plug-in Hybrid SLNew · AWD · Royal Red$39,393est. $521/mo$2,039 under market (4.9%)BelowMarket $41,432AboveMSRP $49,115
Only 1 photoKennesaw, GA
Est. out the door $42,151See this car
Est. out the door $42,151See this car
2026 Nissan Rogue Plug-In Hybrid SLNew · AWD · Black$39,089est. $517/mo$1,812 under market (4.4%)BelowMarket $40,901AboveMSRP $48,485
Only 1 photoGriffin, GA
Est. out the door $41,825See this car
Est. out the door $41,825See this car
2026 Nissan Rogue SVNew · FWD · White Pearl$26,853est. $355/mo$943 under market (3.4%)BelowMarket $27,796AboveMSRP $32,950
Only 1 photoMarietta, GA
Est. out the door $28,733See this car
Est. out the door $28,733See this car
What makes up this search
| Model | Matching cars | Median price |
|---|---|---|
| New Nissan Rogue | 844 | $31,966 |
| New Hyundai Tucson | 603 | $34,976 |
| New Honda CR-V | 541 | $37,131 |
| New Toyota RAV4 | 161 | $37,471 |
| New Jeep Grand Cherokee | 39 | $37,819 |
| New Kia Telluride | 5 | Too few to state |
Quick answers
How many new SUVs under $40,000 are for sale in Atlanta?
2,193, at 58 dealers within 40 miles of downtown Atlanta, as of November 14, 2026.
What do new SUVs under $40,000 cost in Atlanta?
The median advertised price is $35,196, in a range from $25,594 to $39,964. Prices are before tax, title and registration.
How many of them are good deals?
16% of the 2,035 ranked cars (325) are advertised at least 3% under their market price.
Which models are most common?
Nissan Rogue (844), Hyundai Tucson (603), Honda CR-V (541), Toyota RAV4 (161), Jeep Grand Cherokee (39).
Counts cover every matching car Carfinity read on dealer websites, each counted once. How we rank.